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SetiaBecamex Breaks Ground on The GLAMOUR: A New Standard of Luxury Living in the Heart of the Eco-Urban Township

22/08/2025

The GLAMOUR – the newest premium subzone at EcoLakes Mỹ Phước – has officially broken ground. With its elegant Neoclassical design, modern amenities, and strategic location, the project is set to become a new symbol of both residence and investment at the northern gateway of Ho Chi Minh City.

On August 21, 2025, from 09:30 to 11:00 at EcoLakes Mỹ Phước (Quarter 6, Thới Hòa Ward, Ho Chi Minh City), SetiaBecamex JSC, in collaboration with Binh Duong Construction and Transportation JSC (BCE), solemnly held the Groundbreaking Ceremony of the R2 residential subzone – The GLAMOUR. This event not only marks an important milestone for this premium subzone but also opens a new chapter, as the Neoclassical style is introduced for the very first time at EcoLakes Mỹ Phước eco-urban township.

The GLAMOUR covers a total area of 9.48 hectares, featuring 343 units of townhouses, villas, and shophouses, with layouts of one ground floor and two upper floors for townhouses and villas, and one ground floor with three upper floors for shophouses. It is currently the only subzone built in Neoclassical architecture, positioned in the high-end segment of the project. In Phase 1, the developer SetiaBecamex has entrusted BCE with the construction of 189 units.

Beyond its architectural highlights, The GLAMOUR offers a wide range of modern amenities. A key feature is the 2.4-hectare Forest Park, alongside a lakeside swimming pool and gym–yoga center, a sports complex, BBQ areas, and children’s playgrounds. Additionally, the stylish shophouse district will become a vibrant commercial hub, seamlessly connecting residents with leading domestic and international brands.

At the ceremony, Mr. Sherman Kam Hock Leong – General Director of SetiaBecamex JSC – shared:
“The GLAMOUR introduces a diverse portfolio of real estate products in elegant French Neoclassical architecture, including semi-detached villas, shophouses, and premium townhouses. Each unit is thoughtfully designed to maximize natural light and ventilation. Sustainability is at the core of our design philosophy, with integrated features such as a rainwater harvesting system, EV charging stations, parcel/mail delivery lockers, and other eco-friendly amenities – all aimed at reducing energy consumption and promoting a responsible, sustainable lifestyle.”

Benefiting from a prime location along National Highway 13 and Ring Road 4, and only 1 km away from Mỹ Phước – Tân Vạn Expressway, The GLAMOUR enjoys seamless connectivity to Ho Chi Minh City center as well as major urban areas and industrial parks. In particular, it is surrounded by key neighboring industrial zones such as Mỹ Phước 1, 2, 3, Thới Hòa, Rạch Bắp, Protrade, Việt Hương 2, and VSIP II – a strategic advantage that ensures not only convenient living but also sustainable investment opportunities.

The groundbreaking ceremony of The GLAMOUR (R2 residential subzone of Mỹ Phước 3 Township) not only attracted strong interest from investors but also left a lasting impression on future residents and customers.

Ms. Hong Linh (Ho Chi Minh City, originally from Binh Duong) shared:
“At first, I hesitated, thinking the location might be too far. But when I came to see it in person, I was surprised—the infrastructure was much better than I expected. The living environment is full of greenery, quiet, and clean, making it ideal for families with both children and the elderly.”

Mr. Tuan (Ho Chi Minh City) expressed his investment perspective:
“I chose The GLAMOUR because the area already shows strong end-user demand, especially from professionals working in nearby industrial zones. With completed products and comprehensive amenities, the rental potential is very clear. For me, this is not a short-term speculation but a long-term asset, offering both stable cash flow and peace of mind about value appreciation.”

Amid the ongoing trend of migration toward satellite cities, Mỹ Phước is emerging as a prime destination thanks to its strategic connectivity, well-planned urban design, and high-quality living environment. The GLAMOUR at EcoLakes Mỹ Phước stands as a symbol of this new lifestyle trend—seamlessly connected to economic centers, ideal for families, and sustainable for long-term investment.

Mr. Sherman Kam Hock Leong, General Director of SetiaBecamex JSC, further shared:
“Beyond architectural works, our mission is to build sustainable communities and enrich lifestyles. Inspired by our core development philosophy of LiveLearnWorkPlay, we aspire to create environments that foster holistic living and meaningful connections.”

With rapid infrastructure breakthroughs and a strategic master plan, Mỹ Phước is no longer just a “satellite area” but is rising as a new growth center — where quality of life converges with sustainable investment potential.

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